Question: 
 
 How does the EMOS tracking work?
Answer:   The results from EMOS and LMS OPEN and EMOS ad LMS CLICK we feed back to you will always be a certain fraction of the real results you are receiving. This requires a bit of a technical explanation that I will provide in a minute.

As we cannot track, nor can anyone else track, 100% of the opens and clicks, I made a decision on what to provide to our customers. My theoretical options were: track ALL, track NONE, or track SOME. Naturally, based on theory, I would want to track ALL. However, theories don't always work in real worlds applications, so our choices were track SOME or track NONE. I chose to track as many as we can.

The next obvious question would be, "Why can't you track all?"
The answer is complex on a technical side. However, for a simple explanation, there are a lot of "things" in the way that prevent tracking. The email client being used by the lead, the ISP, the content, whether or not there is email filtering software, the settings on that software, the personal preferences of the email client etc are just some of the variables.

Therefore, you have more activity than we can provide you.
Thanks,
Peter