Question:     The Snowball Effect Answer:   The Snowball Effect describes the accumulation of e-mail broadcasts on your behalf when you order monthly. When you have a recurring leads order, the previous month(s) leads are restarted in emos at no charge. Therefore, the number of e-mails broadcasted on your behalf grows incrementally every month. So, like a snowball going downhill, it gets bigger and bigger and bigger. To watch the Snowball movie, go to http://www.networkleads.com/snowball