Question: 
 
 What is an Opt-in Lead
Answer:   If you're new to the term "opt-in", that means your prospect has said it's "OK" to email them information.
These leads are people that have requested information about a home based business.
Therefore you are not Spamming. "Spamming" is when you are emailing messages to people that have not requested it.
For the most part, "spammers" are not looked upon favorably and "spamming" can have some negative repercussions.

Our opt-in email leads are generated in a straightforward fashion where the prospect has requested information about a home based business. These leads are worked through our Email On Steroids autoresponder system (Free of charge).

Each opt-in email lead will include:
Email / First Name / Last Name / Address / City / State / Zip / Phone

Premium Optins may have more information.